Maarten Vandevelde is a graphic designer based in Leuven, Belgium. Maarten tries to frame information in a way that is both visually captivating and comprehensible, with clean and sophisticated design being recurring themes in his work. While having both a bachelor and masters degree in Media & Information Design, he also possesses a bachelor degree in Multimedia Technology.
This project involved creating a set of symbols to visualize the various actions and plays in American football. The primary objectives of this project were to simplify and categorize the numerous plays and terms for easier understanding by new fans of the sport, and to visualize the flow of the game allowing individuals to identify and analyze patterns. The final result is a poster that visualizes Superbowl 55.